About TruNorth Baseball

At TruNorth Baseball, we’re more than a team—we’re a training ground for driven athletes who want to grow, compete, and rise to their full potential. From youth development to college recruitment, we guide players through every stage of the game with purpose, precision, and passion.

Our Mission

To develop elite baseball players by combining expert coaching, year-round training, and a focus on strength, mindset, and character—on and off the field.

What Sets Us Apart

  • Development First: Every athlete receives professional-level instruction, strength training, and baseball IQ development—built into the program.

  • Selective Teams: We keep our team numbers small to ensure high-level coaching and more reps for every player.

  • All-Inclusive Model: No surprise add-ons. Training, private lessons, performance classes, and tournaments are included in one competitive fee.

  • Mental Toughness Matters: Our program emphasizes mindset, preparation, and leadership to help athletes succeed beyond the diamond.

  • Proven Coaching: Our staff has trained Division I athletes, top varsity players, and MLB draftees—right here in Wisconsin.

The TruNorth Roadmap

Our four-phase progression—Foundation, Development, Performance, and Opportunity—prepares players for every level of the game. From youth travel ball to elite college exposure, we provide the structure and support to guide each athlete toward their personal “true north.”

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About TruNorth Performance

Elite Strength & Conditioning, Led by Pete Kowalski

At TruNorth, performance isn’t an afterthought—it’s a pillar of our program. Our athletes train under the guidance of Pete Kowalski, a highly respected performance coach and former owner of Optimum Performance and Physical Therapy. Pete brings decades of experience helping athletes reach their peak—physically and mentally.

Grounded in Values. Built for Results.

Teamwork: Progress happens together. Every athlete’s path is different, but no one walks it alone. From first reps to final innings, our team trains with purpose and unity.

Education: We stay on the cutting edge. Our training is rooted in science, fueled by curiosity, and always evolving to meet the demands of the game.

Individualization: No cookie-cutter workouts here. We assess each athlete’s physical and mental strengths to create customized programs that unlock potential.

Respect: Every athlete earns equal focus. Whether you’re a D1 recruit or just making the jump to the big field, you’ll train in a culture built on encouragement, accountability, and mutual respect.