About Us
At TruNorth Baseball, we’re more than a team—we’re a training ground for driven athletes who want to grow, compete, and rise to their full potential. From youth development to college recruitment, we guide players at every stage of the game with purpose, precision, and passion.
Our Mission
To develop elite baseball players through expert coaching, year-round training, and a focus on strength, mindset, and character—on and off the field.
Teamwork: We rise together.
Education: Training grounded in science and always evolving.
Individualization: Programs tailored to each athlete’s strengths and goals.
Respect: A culture built around accountability and growth.
What Sets Us Apart
Development First: Professional instruction, strength training, and baseball IQ built into the program.
Elite Strength & Conditioning: Led by performance expert Pete Kowalski.
Selective Teams: Smaller rosters mean more reps, more coaching, and more growth.
All-Inclusive Model: Training, lessons, performance classes, and tournaments in one competitive fee.
Mental Toughness: We train mindset as seriously as mechanics.
Proven Coaching: D1 athletes, varsity starters, and MLB draftees developed right here in Wisconsin.
Meet Our Coaches
Pete Kowalski
Owner & Director of Player Development
With 20+ years of coaching experience, Pete brings deep knowledge of player development and athletic performance.
A Pewaukee HS graduate and UW–Oshkosh Kinesiology alum, he competed in baseball and football and led hitting for
13 seasons at GRB STiKS. At TruNorth, he oversees hitting instruction and the Strength & Conditioning program.
Tom Loper
Owner & Director of Baseball Operations
Tom has coached multiple elite travel programs including Team Wisconsin, STiKS GRB, Midwest Halos, and Elite
tournament teams. An Arrowhead HS Hall-of-Famer, he played football at UW–Madison under Barry Alvarez and later
competed 10 seasons in the Land O’ Lakes League. At TruNorth, he leads operations and parent communications.
Brian Henschel
Director of Pitching Development
Brian has 20+ years of coaching experience with Hitters, U.S. Baseball Academy, and Ed Cedars Baseball Academy.
He played 24 seasons in the Land O’ Lakes League and six professional seasons with the San Angelo Colts, holding
franchise records in wins, shutouts, and strikeouts. His coaching philosophy: master every detail of pitching to
help athletes reach their highest potential.